Toggle navigation. His family had a background in selling ice cream, and when he was denied the UK franchise for Mr Softee, he decided to begin his own business in with a pilot of six trucks in Birmingham, UK.
Lyons—but, according to Steve Tillyer , who is almost certainly the most avid amateur chronicler of midcentury British soft-serve, with several books on the subject to his name, J. By , Tillyer continues, J. Whippy organisation in order to catch up. Reached by phone at the B. Tillyer has serious doubts about the Thatcher myth. The real aeration breakthroughs, he says, occurred when ice-cream-machine manufacturers themselves—often American or Italian—introduced equipment, during the sixties, that included mechanized air pumps.
When soft-serve arrived in the UK, J Lyons was indeed at the forefront — but it had teamed up with the US ice-cream behemoth Mister Softee and operated franchises under that name. Thatcher was a food research scientist at J Lyons but, as a Royal Society article noted in May , the details of her work there are sketchy. She reportedly worked on the quality of cake and pie fillings as well as ice-cream, and researched saponification soap-making. The article reports: "An oft-told anecdote in British left circles associates Thatcher with the invention of soft ice-cream, which added air, lowered quality and raised profits.
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