The story of shredded wheat in Niagara Falls had just begun, however. The company renamed itself the Shredded Wheat Company in and began putting an image of Niagara Falls on its cartons in , forever linking both in the minds of American customer and greatly increasing sales. In , a second plant opened in Niagara Falls, Ontario. In , the company expanded with new warehouse facilities served by railroad tracks on Rainbow Boulevard. It was expanded in More plants were opened in the U.
In , the Rainbow Boulevard site began production of shredded wheat as Nabisco offered the old factory and administration building for sale. In , the administration building closed and was leased to Union Carbide as a research facility. By , when NCCC moved to its permanent campus in Sanborn, the old administration building was in danger of being demolished, possibly for a hotel. Local preservation-minded citizens succeeded in having it added to the National Register of Historic Places the next year.
It was demolished in ; the site remains vacant in In , production of shredded wheat in Niagara Falls U. The next year, Kraft-General Foods bought all shredded wheat production, leaving Nabisco with Triscuits. And then in , Kraft purchased all of Nabisco and shut down the Rainbow Boulevard factory on December 13, , one hundred years and seven months almost to the day from the beginning of the Natural Food Company in Niagara Falls.
Two hundred workers lost their jobs. Many remembered the scent of hay in the factory and how cool and clean the working environment was.
Special thanks to Cecilia Driscoll, local history librarian at the Niagara Falls Library, for her extra efforts to locate the company seal designed by Raphael Beck. She discovered it on a piece of company stationery in the library archives. View from the roof garden atop the Natural Food Company building, showing the residential neighborhood in which it was built.
Image source:private collection. Slideshow of the process of making shredded wheat products at the Niagara Falls factory. The captions are orginal. Use the controls beneath each image to move back and forward. Back Next. Advertisement from magazine. In , he took his idea of a product made of boiled wheat to his friend, William H.
Ford, in Watertown, NY — a machinist by trade. He returned to Denver and began distributing the biscuits from a horse-drawn wagon in an attempt to popularize the idea. The company he formed was known at the time as The Cereal Machine Company. By , drawn by the idea of an inexpensive form of power for baking, and the natural draw of a popular tourist attraction, he moved his company to Niagara Falls, New York. This changed to Nabisco Shredded Wheat around Nabisco gave away T-shirts to the first 2, people who showed up with empty Shredded Wheat boxes.
The T-shirts were gone in an hour, with hundreds of people still holding empty cereal packages. Sections U. John Harvey Kellogg, admired Perky's manufacturing process for his shredded wheat cereal. Kellogg declined to purchase Perky's patent on it, however, considering it too weak in taste, "like eating a whisk broom.
It became the Shredded Wheat Company in United States production of Shredded Wheat moved to Naperville, Illinois in , where it is still made. In , Nabisco sold the brand to Kraft General Foods, but it was still under the Nabisco name until , whereupon it was sold under the slogan "Nabisco brought to you by Post. Canadian production has been at Niagara Falls, Ontario, since due to nearby hydro-electric power. United States production is also at Niagara Falls, Ontario.
Until recently, United States production took place in Niagara Falls, New York, but that factory was closed when production was consolidated on the Canadian side of the border. The cereal is still marketed in Canada as Muffets, but in the U. Click Here to Know about a Legend Dr. Abdul Kalam. Toggle navigation Menu. Social Discuss Sign Up Login.
0コメント